Culture

Core Values

The Core Corporate Culture: Teacher Culture the Wiser Is the Teacher; the More Capable the Teacher; Act in Modesty; Training for Excellence

A mentor with merits. A coach with competence. A master of modesty. A guide of enlightenment.NHU originated from a school, with the first group of entrepreneurs mainly being teachers and students. From its early days, NHU has carried forward the principles of respecting teachers and valuing education. In the process of growing and strengthening, the majority of cadres and employees have taken on the virtues of "teachers" to cultivate themselves and educate others, using the title "teacher" to express respect for the wise and capable. Today, the "teacher culture" is the unique corporate character of NHU, promoting continuous and healthy growth.

· Care Culture. NHU people are expected to be united, friendly, and caring towards their colleagues. They should prioritize the physical and mental health of employees, safeguard their legal rights and interests, pay attention to their spiritual needs, and provide a solid backing for them in all aspects of life.
· Cultivation Culture. NHU people are required to have a peaceful mindset and be able to let their students surpass themselves. They should cultivate themselves and others with the virtues of a teacher, providing opportunities, platforms, and tracks for employees to grow and develop.
· Self-Discipline Culture. NHU people are expected to be strict with themselves and set a good example for others. They should be down-to-earth, ,honest,, and truthful in their work. They should also be frugal, trustworthy, and respected by others in all aspects of life.
· Responsibility Culture. NHU people are required to be brave in taking on heavy responsibilities and to be daring, in the face of challenges. They should not be afraid to take action, nor retreat in the face of difficulties. Instead, they should take ownership of their mistakes and learn from them.
· Learning Culture. NHU people are expected to be modest, eager to learn, open-minded, and persistent in their pursuit of knowledge. They should strive to learn at work and in practice, learn from excellence and benchmarks, and be knowledgeable in their respective fields.

The Corporate Principles Create Wealth, Advance Employees, Contribute to Society

· Benefiting society is both a goal and a responsibility that we uphold with dedication. We navigate the path of green development, aligning our practices with ecological civilization construction principles. By creating job positions,cultivating talent, and addressing social needs, we contribute to the prosperity and well-being of communities. We operate in harmony, undertaking corporate citizenship duties and supporting social welfare initiatives that promote a better world for all.
· Fulfiling employees is a responsibility we take seriously. We strive to create an environment where learning and growth are encouraged, enabling each employees to continuously develop their skills and expertise. Through expanded business operations, new opportunities, and responsible decision-making, we empower our employees to take ownership of their work and realize their full potential.
· Creating wealth is the foundation that enables us to fulfill our employees and benefit society. As we accumulate material wealth, we also cultivate spiritual wealth, creating a positive impact that extends beyond our own generation.

The Corporate Core Values Innovation, Harmony, and Success

· Establish Oneself in Competition, Grow in Competition. To succeed in today's competitive market economy, we must face competition head-on and be brave in competition. By doing so, we build the strength and resilience needed to thrive in an environment where competition is fierce. Only by being good at competition and never admitting defeat can we achieve growth and development, both internally and externally. Competition drives vitality, fuels innovation, and enhances the personal value of our employees and the overall strength of our enterprise. We grow in competition, and our people grow with it.
· Internal Harmony Builds Strength, External Harmony Gathers Momentum, Harmony Achieves Common Prosperity. Internally, we value sincerity, equality, care, and trust, adhering to our principles while being tolerant and considerate. We build a strong and pioneering team by fostering an environment that encourages collaboration, open communication, and mutual respect. Externally, we operate with integrity, self-disciplined, and high standards, respecting the environment and fair competition. This earns ue the respect and support of government, society, and our partners, allowing us to create a harmonious and congenial atmosphere that benefits everyone involved.
· Seek Survival Through Innovation, Achieve Development Through Innovation. Innovation is the driving force behind NHU's core competitiveness and its ability to survive and develop. NHU people have a tradition of respecting teachers and valuing education, which fosters an open learning atmosphere that encourages all employees to learn from each other, share knowledge, and drive innovation through continuous learning and competition. NHU people are passionate about excellence and courageous in their pursuit of innovation. We promote innovation comprehensively across products, processes,marketing, and management, leveraging reference, introduction, integration, and collaboration to drive development through innovation NHU stay ahead of the curve by embracing innovation, adapting to social changes in the tide of arketization, and promoting social progress.

Corporate Morale Pursue Pragmatism, Innovation, Quality and Efficiency

· Efficiency: In pursuit of results, we emphasize high efficiency in management and operations, driving performance to new heights while maintaining.
· Quality: In the process of innovation, we strive for quality that is rooted in the essence of things, uncovering the underlying principles and rules that govern our work.
· Innovation: Grounded in practicality, we pursue innovation and excellence with no limits, constantly seeking new frontiers and advancing our capabilities without.
· Practicality: Embody a down-to-earth and authentic approach to work, avoiding superficial pursuits of fame and adhering to the principles of authenticity.

Management Philosophy Creating Wealth, Maintaining Balance, and Sustainable Progress

· Sustainable Development as the Standard for Evaluation. Pursue the sustainability of management concepts, actions, measures, and models, using "sustainability" to evaluate and test business activities. By establishing and perfecting sustainable business models, management models, and cooperation models, etc., achieve safe and stable enterprise operations and the sustainable development of the business.
· Overall Coordination as the Working Principle. By adopting a holistic approach, we emphasize the importance of considering multiple perspectives and coordinating our efforts to achieve overall success..
· Wealth creation serves as the Decision-Making Criterion. The ability to create wealth and value forms the foundation of our enterprise, the basic goal of NHU, and our long-term pursuit. "Does it create value?" is the decision-making criterion for all our business activities.

Employee Code of Conduct Honesty, Focused-mindset, Diligence, and Thrifty

· Frugality: Maintain a modest and unpretentious lifestyle, and practice thriftiness and conservation.
· Diligence: We encourage our employees to be diligent in their pursuit of knowledge and skills, staying up-to-date with industry trends and best practices..
· Initiative: Work with dedication and make significant contributions.
· Integrity: We expect our employees to uphold the highest standards of integrity, being truthful, dependable, and answerable for their actions..

Administrative Staff Code of Conduct Modeling, Accountability, Vigilance, and Self-sacrifice

· Altruism: Put the greater good first, serve with devotion.
· Prudence in Authority: Exercise authority with justice and fairness.
· Responsibility: Take ownership of challenging tasks and projects, demonstrating a willingness to assume significant responsibility and drive results..
· Modeling: Lead by example, demonstrating integrity, honesty, and a strong sense of social responsibility in all aspects of your professional life.

Corporate Motto Conduct Oneself With Honesty and Do Everything In a Thorough Manner

· Be honest and upright in character; demonstrate diligence and humility in work.

Corporate Image Aim High But Firmly-grounded

· Ambitious yet down-to-earth.